Daily Archives: August 19, 2013

Fake Smiles – An Outrage or Good Advertising Technique?

By Monica Nelson As a copywriter, I struggle at times with writing advertising copy. There is an ethics issue that resides in every piece of copy I write. And advice I give on writing that copy. For instance, I recently wrote Power Up Your Product Descriptions with Emotional Words  suggesting the use of emotional words to create more compelling copy, a common technique employed for that very thing. I initially questioned writing it, then once written, I questioned posting it. After thinking it through carefully though, I decided that it held more good than not. My conclusion was that the use of emotional words can help a consumer get in … Continue reading

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